The Firehills team has over fifty years' experience helping leaders make strategic choices. What we've learned over that time is that the traditional ways of thinking about organisations don't reflect reality. The world is complex and messy. Most business and planning tools miss crucial parts of the puzzle because they can't engage with that messiness.
Two things have changed.
Artificial intelligence can expose the structures and dynamics of our world in ways that were practically impossible even two or three years ago. That lets us see the world differently.
There are new ways of thinking about organisations, markets and the whole economy that make complexity intelligible. That lets us understand the world differently.
Firehills has been built to bring these together from the start, providing a unique combination of insight and technology that lets leaders make decisions that unlock real growth and value.
The best opportunities are often hidden in plain sight. We help organisations look at their capabilities and markets from a different perspective.
Real growth comes from understanding how organisations, markets and stakeholders connect. Furze maps these relationships so you can see the full picture.
Complex systems don't need complex answers. We turn complex market data and organisational insight into clear strategic options for growth and impact.
Founder, Director, Private Sector
I'm passionate about my clients' performance. I've consulted with UK and global businesses across private and public sectors, in PE-backed, plc and limited settings, for over 25 years. I've mainly supported clients to create a refreshed strategic ambition through business design and changes in ways of working, across culture, process and technology, and I've led several transformation programmes.
Director, Public Sector
I am a consultant specialising in developing and implementing strategy in complex environments. Over twenty-five years, I have helped clients across public and private sectors deal with some of their most difficult problems: stimulating defence innovation in the UK, transforming universities, and helping high-tech manufacturers bring the world's best technology to patients in the health system.
Director of Technology
I am a director specialising in business intelligence and technology development, leading the development of Furze at Firehills. Across strategy, talent and digital transformation, I have helped organisations turn complexity into actionable strategy: leading talent strategy for global professional services firms, designing SaaS frameworks, and advising early-stage businesses on people strategy and organisational development.
Consultant and Project Manager
I am a consultant and analyst specialising in strategy, project management and research, with experience across commercial and third-sector environments. I have a background in the financial sector as a risk analyst for a wealth management fund, and as a project manager for a Glasgow-based charity leading expansion planning. I am certified in PRINCE2 and Agile methodologies.
Full Stack Developer
I'm a full stack developer with more than ten years' experience, working across React, APIs, data and cloud infrastructure. I've brought pace and polish to Furze, from the services that run the analysis to an interface our clients find clear and quick to use.
Economist Consultant
I'm Firehills' first economist consultant. I build the data models that prove where the real arenas of growth are, and I bring economic data into strategy so our clients can act on it with confidence.
